Empattern
BACKGROUND: With upcoming international branch launches, the client wanted to expand their consumer engagement in diasporic markets. The project's aim was to understand the daily lives and identities of consumers across three diasporic markets. I worked and documented alongside the researcher on ethnographic fieldwork in London, UK.
MY TASK: The visual storytelling served as the heartbeat of the project, allowing the client to deeply connect with consumers' lives, stories and needs, all of which they were disconnected from. The work has since led to a new era of growth and communications with their target audiences.
*Images don’t include personally identifiable information or identities of respondents due to GDPR.
